App Privacy Policy

PERSONAL INFORMATION

This information includes items specific to each User and can be used to identify Mirraw users uniquely. Examples include:

Data collected, and for what purpose:

• First and last name. for App functionality, Fraud prevention, security and compliance, Account management
• Address. for App functionality
• Email address. (Optional) for App functionality, Account management
• User IDs for App functionality, Analytics, Personalisation, and Account management
• Other information that is not ordinarily available to the public. (Optional) for Analytics

The User may be asked to enter some information when using the website. The requested information will be used only when requested to enter that information or following this Privacy Policy.

LOCATION INFORMATION

When users utilize the Mirraw App, their locations are saved. This information is then used for user authentication as part of the app's functionality

IMAGE INFORMATION (PHOTOS AND VIDEOS)

Data collected, and for what purpose:

• Videos (Optional) for App functionality
• Photos (Optional) for App functionality

Our website and application may collect user images for profile pictures. Please be aware that any images submitted to our platform may be stored on our servers for future use. However, we do not share these images with third parties; they are only used for internal purposes, such as improving our services and user experience. By submitting an image to our platform, you acknowledge and consent to our collection and storage of your image.

For what purpose

Purchase, Delivery, and Service Fulfillment

At Mirraw, we utilize your personal information to process and handle your orders, ensuring the smooth delivery of products and services. We also employ your information to facilitate secure payment processing and to keep you informed about the status of your orders, as well as relevant updates, promotions, and offers.

Enhancing and Troubleshooting Mirraw Services

We leverage your personal information to enhance the functionality of the platform, analyze its performance, identify and rectify any errors or issues, and continuously improve its usability and effectiveness for your benefit.

Tailored Recommendations and Personalization

Your personal information allows us to provide personalized recommendations for features, products, and services that align with your interests and preferences. By understanding your unique needs, we strive to curate a customized experience with the platform.

Compliance with Legal Obligations

In certain instances, we may collect and employ your personal information to fulfill our legal obligations. For example, we may require specific information from vendors, such as establishment details and bank account information, for identity verification purposes and other lawful obligations.

Effective Communication

We utilize your personal information to establish effective communication with you regarding the platform and its services. This includes engaging with you through various channels like phone, email, and chat, ensuring timely and relevant correspondence.

Advertising and Interest-Based Offers

Your personal information may be used to display interest-based advertisements, showcasing relevant features, products, and services that are likely to capture your interest. To gain further insights, we recommend reviewing our Interest-Based Ads notice.

Fraud Prevention and Credit Risk Management

We prioritize the protection of our customers, Mirraw, and others by utilizing personal information to prevent and detect instances of fraud and abuse. In doing so, we implement scoring methods to assess and manage credit risks effectively.

Sharing of personal information

At Mirraw, we understand the importance of your privacy and are committed to maintaining the confidentiality and security of your personal information. This Privacy Policy outlines how we handle data sharing and the circumstances under which we may share your information with third parties. By using our platform, you consent to the practices described in this Privacy Policy.

Types of Data Sharing:

Sharing with Service Providers

We may share your personal information with trusted third-party service providers who assist us in delivering our services. These service providers are bound by confidentiality agreements and are authorized to use your information solely for the purpose of providing services on our behalf.

Sharing with Business Partners

In some cases, we may partner with other businesses to offer joint services or promotions. If you participate in such activities, your personal information may be shared with these business partners. We will ensure that our business partners handle your information in accordance with applicable privacy laws and with your consent.

Legal Requirements

We may disclose your personal information if required to do so by law, regulation, legal process, or enforceable governmental request. This includes responding to lawful requests from public authorities to meet national security or law enforcement requirements.

Aggregated or Anonymized Data:

We may aggregate and anonymize your personal information to create statistical or analytical insights. These aggregated or anonymized data sets may be shared with third party tools for research, analysis, marketing, or other purposes.

Data Security

We take appropriate technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. We ensure that our third-party partners and service providers also implement adequate security measures to protect your information.

Third-Party Websites and Services:

Our platform may contain links to third-party websites or services. This Privacy Policy applies solely to the platform, and we are not responsible for the privacy practices or content of those third-party websites or services. We encourage you to review the privacy policies of those third parties before providing any personal information.

APP ACTIVITY

Data collected, and for what purpose:

• App interactions for Analytics, Personalisation
• In-app search history for App functionality, Analytics, Personalisation
• Other actions for App functionality, Analytics, Personalisation

COOKIES

The User should know that information and data may be collected automatically through “cookies.” “Cookies” are small text files that a website can use to identify redirecting users, monitor behavior, collect general information to promote the website, and determine the direction of advertising. Cookies do not attach to the User’s system and do not harm your files. If the User does not want the information collected through cookies, the cookie feature can be readily accepted or rejected in most browsers.

UPDATE OR DELETE INFORMATION.

The User can use the feedback form on the website to notify Mirraw of any updates, changes, or corrections to their previously collected information. In addition, upon user request, we will use our reasonable business efforts to remove user information from our databases; however, it may not be possible to completely delete user data due to support data or deleted records.

Delete app account

You can submit a request to delete your account and associated data for our website or app via https://www.mirraw.com/pages/help_center

Manage app data

You can submit a request to delete specific data that we collected through our website or app without deleting your entire account. This data can include things like activity history, transaction history, images, and video via https://www.mirraw.com/pages/help_center

PRIVACY POLICY CHANGES

We reserve the right to modify or update the Privacy Policy at any time, and the continued use of the Services by the User is a sign of acceptance of these policies.

All content available through any of the Mirraw services, such as text, graphics, logos, button icons, images, video images, downloadable and copyable items, data, and all content produced by the Mirraw is part of the Mirraw property. Right, The use and publication of all available and available materials are the exclusive prerogatives of Mirraw, and any use without obtaining written permission reserves the right to prosecute Mirraw. In addition, the scripts and names of the services available through each of the services created by Mirraw and the registered trademarks are the exclusive property of Mirraw, and any use for commercial purposes is subject to legal prosecution.

Web Privacy Policy

Mirraw.com portal and other relevant Mirraw Apps are owned and operated by Mirraw Online Services Private Limited. In this Privacy Policy, Mirraw Online Services Private Limited is referred to as "we," "us," or "our" and the end users are referred to as "you", "your" or "user". Also the term portal, portals refers to the different platforms,channels from where a user can engage with the company’s offerings which includes but is not limited to Android App, iOS App, Desktop site, Mobile Web site, Emails, Social Pages.

Privacy Policy Changes

We may change this Privacy Policy at any time by posting the revised Privacy Policy in the "Privacy Policy" section of the website. The revised Privacy Policy is effective immediately when posted on the website. It is the responsibility of each user to review the website and the Privacy Policy periodically to know about any revisions to this Policy. Your continued use of the website will be considered as your acknowledgment and acceptance of the terms of the revised Privacy Policy.

Data Controller

The data controller in respect of our portal is Mirraw Online Services Private Limited, registered in India. If you have any questions about this Privacy Policy you can contact the data controller by writing to Mirraw Online Services Private Limited, 101 to 110 First floor, Building Number 75, Indian Corporation complex, Mankoli Naka, Dapode, (Near Gajanan Petrol Pump), Bhiwandi, Maharashtra, India or sending an email to team@mirraw.com

Web Server Log Information

We use a third party server to host our website. Our website server automatically logs the IP address you use to access our website as well as other information about your visit such as the pages accessed, information requested, the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system.

Use of website server log information for IT security purposes

Our third party hosting provider stores server logs to ensure network and IT security and so that the server and website remain uncompromised. This includes analysing log files to help identify and prevent unauthorised access to our network, the distribution of malicious code, denial of services attacks and other cyber attacks, by detecting unusual or suspicious activity.

Unless we are investigating suspicious or potential criminal activity, we do not make, nor do we allow our website server provider to make any attempt to identify you from the information collected via server logs.

Cookies

Cookies are data files which are sent from a website to a browser to record information about users for various purposes. We use cookies, including essential, functional and analytical cookies. You can reject some or all of the cookies we use on or via our website by changing your browser settings, but doing so can impair your ability to use our website or some or all of its features.

For each user, our web server automatically recognizes the following:

• Host origin of the request.
• Referrer
• Session data
• Page viewed
• Your browser type
• Operating system information

Mirraw uses cookies to ensure Mirraw.com runs on your computer and you can access content on our site. Cookies do not store any passwords or credit card information.

Accepting or Rejecting Cookies

There are a number of different ways in which you can accept or reject some or all cookies. Some of the main methods of doing so are mentioned below.

• Changing Browser Settings
• Google Analytics Opt-out Addons
• Clearing Existing cookies

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

Information we collect when you contact us

• Email Id
• Contact Number
• Name
• Address
• Measurement Sizes(If applicable)

We use a third party email provider to store emails you send us.

Information we collect when you interact with our website

Subscription/Newsletters

You can opt in to receiving marketing communications from us in relation to our goods and services by keeping the ‘I would like to receive offers about products and services’. Box ticked and giving a confirmation on the same when engaging with our portals. We will send you marketing communications in relation to our goods and services only if you opt-in to receive them. When you give consent to our e-newsletter to receive information news and offers about our products and services on our website we collect your email address and device os and country code. This information is stored with our 3rd party mail server providers as well as our hosting servers.

Registration/ Checkout/ Guest Checkout

When you register and create an account on our website or at checkout, we collect the following information: your name, your shipping address (including country, street address, town/city and postcode), your billing address (including country, street address, town/city and postcode) phone number, email address and password (we do not view your password) which we store on our servers(except plain password) for better user experience next time the same customer visits our portal.

Measurements:

When you add stitchable products to cart, we collect measurements data which may be either body measurements or garment measurements which we store on our servers for better user experience next time the same customer visits our portal.

Information collected while placing an order

After you place an order on our website you will need to make payment for the goods or services you have ordered. In order to process your payment we use a number of third party payment processors, including PayPal, RazorPay and PayU. Your payment will be processed by the payment provider you choose to process your payment via a payment gateway.

Third party payment processors

The third party payment processors we use all collect, use and process your information, including payment information, in accordance with their privacy policies. You can access their privacy policies via the following links:

• PayPal
• RazorPay
• PayU
• Paytm

Disclosure and additional uses of your information

Disclosure to Service Providers

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include the following:

• Email provider
• Mailing list provider
• IT service providers
• Web developers
• Hosting provider

Your information will be shared with these service providers only where necessary to enable us to run our business.

Disclosure for Legal Reasons

• Indicating possible criminal acts or threats to public security to a competent authority
• In connection with the enforcement or potential enforcement our legal rights
• In connection with a legal or potential legal dispute or proceedings
• For ongoing compliance with laws, regulations and other legal requirements

Disclosure to other 3rd Party Providers

We may provide user data to 3rd party providers which includes but is not limited to the parties mentioned below

• Providing information to 3rd Party Analytics Partners
• Accountants
• Advisors
• Affiliates
• Business Partners
• Independent Contractors
• Insurers
• Auditors
• Sponsors

How long we retain your information

when you place an order for goods and services, we retain that information for a minimum period of seven years following the end of the financial year in which you placed your order, in accordance with our legal obligation to keep records

Criteria for Determining the retention period

In any other circumstances, we will retain your information for no longer than necessary, taking into account the following:

• the purpose(s) and use of your information both now and in the future (such as whether it is necessary to continue to store that information in order to continue to perform our obligations under a contract with you or to contact you in the future);
• whether we have any legal obligation to continue to process your information (such as any record-keeping obligations imposed by relevant law or regulation);
• whether we have any legal basis to continue to process your information (such as your consent); how valuable your information is (both now and in the future);
• any relevant agreed industry practices on how long information should be retained;
• the levels of risk, cost and liability involved with us continuing to hold the information;
• how hard it is to ensure that the information can be kept up to date and accurate; and any relevant surrounding circumstances (such as the nature and status of our relationship with you).

Personal Information

We collect personal information when you register with us, when you participate in reviews and other features. We would collect name, email address and phone number when you place an order with us. When you search something on our site, keywords will be collected in a protected location for improving our search results.

Information Use and Sharing

Legal Requirements: We reserve the right to disclose your personal information as necessary to: (1) comply with the law or comply with legal process served on Mirraw Online Services Private Limited; (2) protect and defend the rights or property of Mirraw Online Services Private Limited; (3) to ensure compliance with our Terms & Conditions. Mirraw Online Services Private Limited co-operates with law enforcement and other third parties to enforce laws, intellectual property, and other rights, and we reserve the right to report any information related to suspicion of illegal activity to law enforcement for prosecution.

Communication: We may send you details about new services and updates. If you do not wish to receive these communications you can opt out by sending an email to team@mirraw.com.

Payments: For credit/debit card purchasers, your credit card number and billing information will be passed on to the relevant financial institution.

Third Parties

We will not disclose your personal information to third parties. Mirraw.com may use the information for its own purposes, aggregate information that does not identify you personally, or share aggregate information about our users with advertisers, business partners, sponsors, and other third parties.

Business Transfers

Information about Mirraw.com users, including personal information, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which personal information could be transferred to third parties as one of the business assets of Mirraw Online Services Private Limited.

Miscellaneous Privacy Issues

Minors under the age of eighteen may not use the website. We do not collect information from anyone known to be under the age of eighteen and no part of the website is designed to attract underage customers. We sell children's products for purchase by adults. If you are under eighteen you may use Mirraw.com only with the involvement of a parent or guardian.

Advertising

Mirraw uses remarketing with google to advertise online. Third party vendors including google, show your ads on the internet. Mirraw and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to your website.

Your rights in relation to your information

Subject to certain limitations on certain rights, you have the following rights in relation to your information, which you can exercise by writing to Mirraw Online Services Private Limited, 101 to 110 First floor, Building Number 75, Indian Corporation complex, Mankoli Naka, Dapode, (Near Gajanan Petrol Pump), Bhiwandi, Maharashtra, India or sending an email to team@mirraw.com

• to request access to your information and information related to our use and processing of your information;
• to request the correction or deletion of your information;
• to request that we restrict our use of your information;
• to receive information which you have provided to us in a structured, commonly used and machine-readable format (e.g. a CSV file) and the right to have that information transferred to another data controller (including a third party data controller);
• to object to the processing of your information for certain purposes (for further information, see the section below entitled Your right to object to the processing of your information ); and
• to withdraw your consent to our use of your information at any time where we rely on your consent to use or process that information. Please note that if you withdraw your consent, this will not affect the lawfulness of our use and processing of your information on the basis of your consent before the point in time when you withdraw your consent.

In accordance with Article 77 of the General Data Protection Regulation, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or of an alleged infringement of the General Data Protection Regulation.